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Good Traffic And Bad Traffic

30 Jan 2010 | By admin

Getting traffic to your website is a very important part of online marketing and sharing information with people but are you getting traffic to your site that is actually interested in your site or are they just using up your bandwidth?

If all you want to do is get traffic to your site then you can easily go and purchase something like 10000 visitors for fifteen dollars but do you really think they will do you any good, because I don’t. What you want to do is get targeted traffic that comes to your site because they are interested in the subject of it and really want to see what you have to offer. This is much harder to do.

Here are a few methods of getting good traffic and a few of getting bad traffic.

Good:

1) Link exchanging with other relevant sites. You can put a description of your site beside your link, therefore the visitors you get will already know what they are looking for and will have decided themselves that they would like to visit your site.

2) Search engine optimization for the keywords that your site is about. When someone searches for a term, they are looking specifically for sites around that term therefore if your site is well optimized for good keywords then you should be able to gain some quality visitors from the search engines.

3) Free ebooks and reports are excellent as you can provide quality information about your subject and then link to your site from within the product. Doing this will mean that people will first read your product if they are interested in the subject, enjoy reading youir product and then want to get more information and that is when you can give them a link to your site.

Bad:

1) Buying loads of visitors for a few dollars. It is possible to buy good traffic but only when you are in control of how they find your site. You will find that most companies that offer traffic for a price will normally only send autosurfers and people who are not in the least bit interested in your site to it.

2) Autosurf programs are not a good source of traffic as people will just leave their computer on and let it surf from site to site without anyone actually getting to view and stay at it.

3) Advertising on sites that have absolutely nothing to do with yours. If you have a site about cooking, then you will have very little success by advertising on a site about computer games. That’s just an example of the top of my head but I mean that you should not advertise on sites that are not related to yours .

There are many different ways to get traffic and many of them work very effectively, however, I would definitely advise anyone not to simply go out and look for ways to get any sort of traffic but instead look for ways to get good traffic that is actually interested in visiting your site and seeing what you have to offer.

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Traffic Exchanges

29 Jan 2010 | By admin


There are a lot of negative comments made about traffic exchanges, but is it all justified?

Probably the most common negative people give about using click exchange, or traffic exchange programs is that the traffic from them is useless. In many cases this is due to the way people try to make use of the traffic from these exchange programs.

Most of the webmasters who sign up for traffic exchanges are trying to use a direct sales page and consequently make no sales from the traffic they get. When you look at how these exchanges work it’s not hard to see why.

After you have surfed to earn your credits, or paid for your page views with cash, your page will be shown to other people in the program. When your page is shown though, you will only get a short time to make an impact on your prospect, and many of them are going to be only scanning for something of immediate use as they will be trying to get as many views as possible to get their site seen. Many of them won’t even be looking for the information your site offers either although some of the better traffic exchanges like Traffic Swarm will have categories so you can target the audience who will be most interested in your site, so these are the best ones to make use of.

So how can you make better use of the traffic from traffic exchanges?

As we already stated, the use of more targeted exchanges is a good start, so that the people seeing the pages you put up are actually interested in them to start with. That will improve the chances of action being taken in the first instance.

The second thing you can do to make people notice your site, among the hundreds they will surf during a traffic exchange session, is to be different. Many of the users of the traffic exchanges will be in the same programs and using the same pages to display. You can get more even from these same sites by making your own leads page for it.

Your pages in traffic exchanges will also need to be fast loading, as if it isn’t loaded in time, it can’t be seen before the prospect moves on.

So you need a fast loading, unique page with a short reading time, but what to do with the prospect on the page is the main issue.

Get them to sign up for an email list, be it a course, newsletter, announcement or whatever just capture their email address while they are there. This way instead of getting one shot at the prospect you will get as many as you can email them. Instead of just the time they pass through your page while they surf a traffic exchange, you can send them to your page several times, and also to other pages later. As always a fr.ee offer will make the deal more tempting to sign up for too, so offer a bribe to get the email address.

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Generate Web Traffic

28 Jan 2010 | By admin

If you want to generate web traffic to your website consistently, but find the tasks difficult and time-consuming to implement, then here’s a way that is much more effective than what you are currently doing, and it doesn’t require a lot of your time. It is called ad swapping.

An ad swap is when you contact website owners who are in the same niche as you and exchange ads. The online business owner will send one of your ads to his list, and you will send his ad to your list.

Here’s how it works. Your ad should be offering something of value that is free for people to subscribe and download. It could be an ebook, software, videos or an e-course.

Your email, will have a link to your squeeze page where you will capture the visitors’ email address. The whole point of your ad is to build your list.

Now when people are subscribed to your list, you can warm them up by emailing them good information from your autoresponder. In time, you can pitch them with your own products and services or products which you are an affiliate of.

The website owner who you contact for the ad swap, needs to have a similar sized list as you. So if you have a list of 1,000 subscribers, you will be contacting online business owners with around the same number of subscribers.

The more ad swaps you do, the bigger your email list will grow. This method does not require you to spend any money. Just contact the list owners and send them your ad.

So if you did an ad swap with 5 different list owners a week, and each of them gave you 30 subscribers, you will add around 150 people to your email list. Imagine how much time and money this will need if you ran pay per click campaigns to get the same result?

The great thing with sending someone’s ad to your list is that your subscribers will thank you for it. You’re not selling them anything. You’re just offering them good, useful stuff which they can download for free.

Each week your list will grow and you will need to contact list owners who have a bigger email list to match your size. This means that you will get more and more subscribers every day you do an ad swap.

Some list owners may have poor responses and don’t generate much subscribers for you. This is part of the game and don’t worry, you haven’t spent any money gaining those subscribers anyway. Just note down the list owners who have sent you many subscribers and ask them to do another ad swap with you in a month’s time.

Both you and the ad swap partner’s list would have grown to a significant number by that time.

The best offer to put on your squeeze page is something which is targeted to the niche you’re selling to and it is something that you own. An ebook is an excellent offer. It will show your expertise and have links to your products and services. You’ll be building a list, sending targeted traffic to your website and branding yourself as an expert.

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