Monthly Archives: January 2012

Ten Tips for Generating Traffic To Your Website



I know what you’re thinking, oh great another article about generating traffic to my website. Well it is important for your website to have traffic. It makes absolutely no sense to have the most informative website in the world that no one knows about. This article lists ten low cost ways to generate traffic to your website. Enjoy.

1. Trade links with sites that have high ranking and content similar to yours.

While visitors are important, targeted visitors are really important. If your site is about dogs, it would be silly to trade links with a site that is for people who hate dogs. That would be counterproductive and just does not make sense. No, in order for your link trade to work, it should be with a site that covers the same topic that your website covers.

2. Publish a blog.

I really do not have time to go into all of the benefits of a blog in this article. Just understand that search engines love them and that other bloggers link to other bloggers frequently.

3. Publish your own newsletter.

Now I know what you’re thinking, publish a newsletter? That sounds like a lot of work. Well yes it is, but if you write your newsletter about something you’re interested in, it won’t really seem like work at all. Can’t write your way out of a paper bag? Don’t worry about that, there are lots of places online where you can get free content on a regular basis. Just go to your favorite search engine and type in article directory and you will be amazed at the number of results that come up.

4. Offer some free content relevant to your subject matter.

People love freebies. Make sure that your content is of good quality and related to your subject material. It would also be nice if you required the visitor to leave an email address before receiving the freebie, that way you can build your list that much quicker.

5. Swap ads with other ezine publishers.

Find ezines that match your topic and offer to swap ads with the publisher. Many publishers will agree to this type of arrangement for a short period of time, especially if it is something of value to their subscribers.

6. Participate in online forums

7. Publish your url on everything you distribute (books, business cards, brochures, etc.)

8. Study everything you can about generating traffic.

This is extremely important since the Internet changes minute by minute. Subscribe to ezines, read ebooks, read the forums. All of these sources will help you stay current on the latest Internet trends.

9. Ask successful Internet marketers as many questions as you can think of.

Many Internet marketers want to help you to succeed, especially if you are one of their affiliates. If they help you succeed, they succeed. Remember, the only dumb question is the unasked question.

10. When you see a good idea, use it.

This should almost go without saying, but if you see a great idea, that you can easily implement while doing your research then by all means use it. That is why you are doing all of this research in the first place, right?

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Website Conversion Forms to Increase Leads



You don’t have to spend a fortune to increase sales or leads for your website. There are a number of free and easier techniques you can use for increased website conversion. Consider the case of any service based website. You are probably hoping that your website alone will be enough to help generate leads for your business.

It is hard to quote a price for many services without gathering more information from your client. Then, what do you do? How do you get your visitors to leave their contact details so you can contact them by e-mail or telephone?

Ideally, you want your visitors to check your website and fill out a [conversion] form with their contact details so you can get in touch with them to further discuss how your services will help them. Keep in mind, no one wants to fill out a long form! A short, discrete conversion form will help convert your visitors to leads. Images on the form also make a difference to the number of leads.

The Ideal Form for Your Website

* Outline the metrics of your marketing campaign before you develop a form for your website.
* Depending on the needs of your website, you might require a short or medium form
* Most often, the form has to be short, professional and attractive so it can entice the visitor to fill the required details
* Reduce the number of fields in your form and ensure that the visitor is not going to fill in unnecessary details
* Your form should be placed higher on the page so it is clearly visible without the need to scroll
* Remove the main navigation from the page if possible
* Guarantee privacy to anyone who uses the form. You can do this by placing a link to your site’s Privacy Policy in the form itself
* Visitor will feel added trust in your site and form of he/she finds a customer testimonial in the form area as well
* Some freebies in exchange for the visitors contact details are a good enticement
* For added lead generation and return visitors, add the collected emails to your future email marketing campaigns

Apart from all this, it is important to change the form on your website from time to time. While you change the form, review the changes to the number of leads. If you are annoying your visitors with little or no content and long forms to fill, you may be discouraging repeat visits.