Web 2.0

Many know about the concept of Web 2.0 that is catching up so fast with the World Wide Web. This is the newest and latest technology on the block that makes the Internet experience for the common man an exhilarating one. With software changing the face of website and making browsing a simple process of a couple of smooth clicks, the Web 2.0 is the new Internet. Similar technologies have create the Ecommerce 2.0 that makes shopping online a different experience altogether. Matching up with the advances in Web 2.0, Ecommerce 2.0 has been created to provide substantial benefits to those who deal with business transactions online and provide a solution to their shopping experience.

Ecommerce 2.0

If you want to function better on Ecommerce 2.0, you may need to learn all about Ecommerce as it what in it previous version. If you remember correctly you will realize that our primary concern regarding online transactions when they were first introduced on the Internet was security of the personal and financial data that we revealed through them voluntarily or involuntarily. Credit card details, bank account numbers, etc were divulged to websites from which we purchased products and services. Ecommerce technology was built in order to make these transactions most secure.

The web pages that we visited and gave out our personal details need to be secure enough to make sure that this information is not leaked or displayed for public viewing purpose. Credit card fraud and financial account hacking was a common fear in people’s minds when they made online transactions. Nowadays, online transactions are taken care of by Ecommerce shopping cart software and other such tools.

Today’s eCommerce software offers a variety of tools to assist your marketing and sales efforts. For example, some carts use a variety of templates and layouts that let you build your own virtual showroom so that its appearance coordinates with the rest of your website. This powerful presentation often results in increased website sales because the transition from shopping to checking out is so smooth. In short, you can offer a much better processing look when you have your own shopping cart. But that isn’t everything you get when you have your own cart. You’ll also be able to monitor activity to see if you lose shoppers due to navigation or other problems, letting you correct any issues as needed.

Shopping software can give you more freedom to set up customized messages and they can immediately add your customers to your database and accounting system. With payment options including credit cards, bank accounts (checking / savings) and PayPal, you simply need to set up a special “Thank You!” autoresponder for good customer service and follow up afterward (for more sales and for referrals)

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The first reason ecommerce is so popular is because it has opened up a whole new way for consumers to shop. For the first time, consumers are literally able to sit at their home computers and shop. They can do this at any time of day, any day of the week. Even on holidays where every shop in their town is closed, they can shop online with no problem. Giving the consumer this type of freedom is a great thing. With this freedom, consumers will shop more and spend more.

Another reason ecommerce is so popular is because it allows consumers to access items from all over the world. So, they don’t have to travel to Japan to get authentic Japanese products. They can buy anything, from anywhere, without having to leave the comfort of their home or office. Consumers can access the best deals and you can make more money with a wider consumer base that allows you to reach the entire world.

So, if you are a business owner, you might want to take a few pointers and start getting your business into the world of ecommerce soon. It will likely bring your sales up quite a bit. In addition, you will be taking your business to a worldwide level. You can reach consumers from thousands of miles away, which can only help your business grow.

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eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.

On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick “fundamentals” every eCommerce manager cannot afford to lose sight of.

Think Fast

Speed has become less of a problem due to the penetration of broadband, but don’t forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store.

Image is important

Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product page original, and have

multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum – retailers should have at least two additional views outside of the product page image to help build emotion.

Be my guest

Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.

Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

Make sure it’s “above the fold”

Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions “below the fold” – you can bet that a large percentage of browsers are not scrolling down to see it.

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