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To set your featured posts, please go to your theme options page in wp-admin. You can also disable the featured posts slideshow from certain parts of your site if you don't wish to display them. »
To set your featured posts, please go to your theme options page in wp-admin. You can also disable the featured posts slideshow from certain parts of your site if you don't wish to display them. »
To set your featured posts, please go to your theme options page in wp-admin. You can also disable the featured posts slideshow from certain parts of your site if you don't wish to display them. »
To set your featured posts, please go to your theme options page in wp-admin. You can also disable the featured posts slideshow from certain parts of your site if you don't wish to display them. »
Getting high search engine rankings within the major search engines is an important task for internet businesses. If you’ve been using search engines for a while, you know that the higher ranked websites usually get the most visitors. The problem today is that so many sites are entering the online marketing world that it is making it tougher and tougher each day to secure top rankings in the search engines. But the search engine ranking for your website is all based on how you build link popularity to your website. Therefore, this article will discuss 4 easy steps to build link popularity to your website.
The first step to build link popularity is to submit your website to the various web directories that are located online. There are free and paid web directories that you can submit your site to in order to build back links and improve search engine ranking.
The second step that you can use in order to build link popularity is to use other websites within your niche to promote your link on their website. Sharing backlinks between 2 different websites is a good thing only if the website is in the same theme as your website. In other words, the 2 websites must be within the same niche in order to build link popularity. This is important because search engines do not put as much emphasis on reciprocal links as they use to. If Google observes a bunch of links that you are sharing with other websites that are not related to yours, then Google can penalize your rankings. So make sure the shared links are tightly focused within the same market or theme.
The third step in order to build link popularity involves the use of articles. You can write articles and submit them to various article directories online. This one step will significantly build link popularity to your website and also give you an additional reader’s base. The articles should have content of the utmost quality and should contain a link back to your website within the resource box.
A fourth and unique step to build link popularity involves the use of your email list. You can use your email list as a means to promote your link and give your subscribers and clients the opportunity to spread your link around for you. You can also give them the right to post a link on their very own website in exchange for a free gift from you. This is known as link bartering and it really works. So from this step, we can see the power and function of email lists and the need to constantly build your list.
Once you have your website up and running, you may be shocked if, after a few months, you aren’t getting any visitors and you’re still in the dungeons of the major search engines. If you have good content, lots of SEO and a great product or service, what’s keeping you from being seen? It’s most likely your lack of links. The importance of links to your site’s placement in the most popular search engines can’t be underestimated. Links tell the search engines how popular your site is with others who are on the web.
You could, of course, simply submit your site to a paid links site that promises you “thousands of links” for your site and hope that whatever they throw at the wall sticks, but that may not be your best bet. After all, search engines are increasingly savvy to how links work, and if your site has hundreds of links that aren’t really relevant to your product or service, your link popularity will probably remain quite low in the rankings. On the other hand, what help is there in having highly relevant links in limited numbers? It is this balancing act between link popularity and link relevance, or pop that is so hard to maintain. Finding the right balance is essential.
Link Popularity: The Case for and Against Numbers. Every site should try to cultivate multiple links to their site. One-way links from other sites to yours indicate that lots of people are interested in what you have to offer, and search engines do recognize this link popularity and reward it in the rankings. Reciprocal links are also a good way to increase your presence in the search rankings. With reciprocal links, you can show up in searches for your own product or service and searches for the products and services of those sites you’ve linked to.
The down side to this type of linking is that you can also be penalized in the ranks if you have hundreds of links, one-way or reciprocal, to sites that have nothing to do with your own site’s purpose. It’s why submission to paid linking services can be a bad idea. If you end up linked to sites that are too diverse or questionable in their content, you’ll drop quickly in the ranks. A site selling baby clothes linked to hundreds of baby product and care sites will do well. A baby clothes site linked to thousands of sites peddling porn, vitamins, diuretics and auto loans won’t.
How to “Pop”: Understanding the Importance of Quality. When establishing links, be industry specific. A handful of links from other sites that are focused in some way on your industry, whether it’s cleaning products, income tax preparation or natural food supplements will help pop you closer to the top in the search engines. If you make natural herbal teas, look for links to natural health and living, teas and natural cures, all inter-related topics that are relevant to what you offer.
Industry directories are also a great place to submit links that are high quality. Why? Because the larger directories are set up with complex search capabilities. Their category descriptions, Meta tags and keywords all result in highly relevant, top quality links. Because they were designed expressly to make finding particular industry information easier, a lot of time and effort has gone into the links and how they are interconnected.
Links are “graded” by the search engines based on complex algorithms that detect not only how many links there are to your site, but also how relevant those links are (keep the whole diuretics and porn links problem in mind) to your own product or service. A higher relevancy score in the search engines gives you more weight based on the authority of the sites you’re linked to. Will ten incoming links from little-known sites equal one link from a site featuring recognized experts in your field? One hundred? One thousand? Or will your small cache of links from big, important sites count you out because everyone else seems to have thousands of links, relevant or not, compared to your hundreds?
The fact is, the algorithms that determine which sites are the best are evolving daily. A balance of link popularity and link “pop” is essential to being recognized by search engines and moving up through the rankings. Once you’ve achieved that status, however, you have to maintain it. That means constantly “tweaking” the links to and from your site. Fine-tuning both number and relevance in order to maintain your spot. Finding the proper balance and adjusting your Internet presence to optimize both content and links is a never-ending process that, when done properly, can place you on the front page of the best search engines.
So how do you decide how many inbound links you need for your web page?
There are a number of different ways you can do this, all of them centering around the idea that if you optimize your web page and your linking structure in such a way that it is better than the other web sites that are competing for a ranking for your given keyword, then it follows that your web site should develop a higher ranking than the other web sites.
So the bottom line is that you want to optimize your web site better than everyone else on the results page for your keyword.
There are a number of different factors that the search engines take into account when decided how to rank you for a specific keyword.
Some of the things they take into account are how well your web site is on-page optimized, how long your web site has been around, how many inbound links you have, the text on the anchors to your inbound links, and the quality of the inbound links that you have coming into your web site.
You cannot control how long your web site has been around in relation to others competing for the top ten results, so you simply have to do everything else a tad better than the other web sites do it, to compensate for not being online for as long.
In the area of on-page optimization, you should do the basics and do them well. You may find that some of the web sites with whom you are competing are doing things on their web pages that are unscrupulous. The key here is that when they get caught, they will be banned and will fall out of the top ten results. So if any of that is occurring, just be patient on that count, and you will be rewarded.
So now we have the number of inbound links, the text on the anchors to the inbound links, and the quality of the inbound links coming into your web site.
Those are three things we can control, and they are also things we can study about our competitors’ web sites.
