But, come on, that doesn’t mean you should plaster a hundred ads or a dozen banners on every page of your web site. A banner here and there, a small button or a few text links is fine, but I’ve seen some web sites that have dozens and a few that have hundreds of ads on each page! Now this is just tacky and is virtually guaranteed to get your visitors to hit that handy back button fast.

One of the worst kinds of web sites, in my opinion, are those that are just huge advertisements. Especially those that are advertisements for dozens or even hundreds of other services. People do not surf the web looking for banners, text links and other advertisements to click on. In fact, statistically, most people are surfing because they are looking for (a) information, (b) entertainment, or (c) someone to talk to. Most web surfers are not looking for something to purchase.

A good web site offers excellent content (which can be graphics, text or interactive features). Even those sites which sell something also offer content which is of interest to their visitors. Go take a look at any really good shopping site and you will see what I mean. Look at Amazon or Barnes And Noble and you will understand – these sites offer tons of content. Reviews of their products, consumer comments and large amounts of data about the items being sold. This is what people want – information. Some common things on web site that you should never do.

Notices saying “please, pretty please, keep my site free and click on something”. This just makes you look like a rank amateur. In my humble opinion, it’s very tacky to expect people to click on links just so you can “keep your site free”. Come up with or find a good product or service, and sell it if you must. Advertising is not in of itself of value – only products or services have value.

Web sites that are just advertisements – I suppose there is a place for brochures or full site advertisements, but I personally hit the back key as soon as I run into one of these. I want content. If I wanted this many advertisements I’d buy a magazine or look in the classified section of the newspaper.

Any large graphic advertisements. Remember one of the very important things in web design is load time. Your site must load fast. If you include large graphic ads you are increase your load times.

Popup Windows – If you do a survey of web surfers, you will find that these are among the most hated “features” that exist. No one likes pop up windows, and if your site has too many of them you will loose visitors fast. Oh, you may get a few more clicks or signups for your newsletter, but the amount of time your visitors remain on your site will be limited and of less quality.

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What is the relationship between web hosting and a website which performs well?

Choosing your web hosting plan can make or break your online business. It requires some level of technical knowledge and for most people, is too important a decision to be made on their own. To be truly successful online, you should begin your search with a web designer and establish a relationship with that person. They will then guide you in finding the best web hosting service to fit your needs.

How well your website performs is strongly dependant upon your web hosting plan. The hosting plan you choose directly effects the experience your prospective customers will have on your site. When shopping for business web hosting, people often make the mistake of looking for the cheapest plan they can find. The problem with this approach is that you are not just paying for hosting, you are paying for bandwidth, which directly effects how fast your web page will load. If your page loads too slowly your prospective customer will never see your site, but bandwidth is not the only factor that effects page load time. Other factors include:

1. The number of people connecting to your site at the same time.
2. The type of content you have on your site (the number of images, flash, video, audio, CMS)
3. How well your website is coded
4. Back up and restore capabilities
5. Pre-loaded open source software
6. Security features

Of the six factors listed above, #3 is the primary offender for page load delays. Poorly coded websites are most often the result of machine-generated code, from do-it-yourself website builder applications.

Choosing a Web Designer first – Knowledge and Relationship

There are many choices for web hosting companies and many different types of web hosting services. Knowing what web hosting you will need for your website before it even exists is difficult, if not impossible. That is why you will need to begin with an experienced web designer. That person will be able to build a custom website for you and will know what type of hosting will be necessary to accommodate your site. When you hire a web designer, he or she will begin with gathering requirements from you in which you will discuss all the features and content you would like to have on your site. Your designer will then choose a web hosting service that can handle all the requirements of the site that they are going to build for you.

Another reason to begin with choosing a website designer or developer first, is that they will design your site based on the idea that they will provide the hosting and that there will be an ongoing relationship. Business web hosting often includes the hosting as well as some type of website support contract so that you will have someone you can go back to on a consistent basis. You will get personal one-on-one attention and ongoing support from someone you have a history with, and who thoroughly knows your website and your business model.

Choosing Web Hosting First – A Space in Need of a Site

If you begin with choosing your hosting plan first, then look for a designer, you set yourself up for several problems. First of all most web designers will not take a job building a website that could potentially be more than the hosting plan can handle. Secondly, many hosting services have different shareware applications that come with the hosting. You could have trouble finding a developer who is familiar with the shareware that comes with your hosting plan.

Another problem with choosing the hosting plan first is that a hosting company is concerned only with selling the hosting and nothing more. If you encounter any problems outside of hosting, the hosting company will not be able to help you. You will be essentially orphaning yourself before the project has even begun. Most web designers and developers offer their clients web hosting as well as maintenance contracts, but if you choose the hosting company first, then the person who builds the site for you does not have an ongoing relationship with you. Since there is no contract tying you to them, they have no vested interest is making your website successful.

Choosing a web hosting service for your website can be a complicated but very important decision. You will have the greatest chance for success with your website, if you begin by choosing a web designer or developer first and then have a hosting and maintenance contract with that person. That will ensure that your hosting plan will be appropriate for your website and that you will always have a website professional available when you need them.

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Design is never straight forward and web design has the additional unpredictable complication of technology thrown in. This means that you need to consider the consequences of your design decisions and how it will effect the most important people who see your site, the users themselves. The following tips should help you consider this and have a positive effect on your site and its users.

1. Navigation & Functionality

You should never sacrifice overall functionality for artistic extravagance. It is highly unlikely your site will ever achieve its purpose if the people who visit it cannot clearly and easily navigate around it.

Your site should look good but first and foremost consider how someone who knows nothing about the site would think when they landed there.

Something occurring in website frequently these days is Mystery Meat Navigation. This is a term coined by Vincent Flanders and it is used to describe site where navigation structures are so obscure and difficult to process that users cannot identify them at all and end up running there mouse across whole sections of a screen just to identify hyperlinks.

2. Images

People say images are worth a 1000 words and in web design that’s true in 2 ways. Firstly an image can do a lot more than text in some situation but secondly they are much, much bigger files with a higher download time.

It is widely accepted users will click away from a page that takes longer than 5-10 seconds to load and every time you put an image in a page you are increasing the likelihood of this happening. Additionally each image you imbed into a page design activates an additional HTTP request to your server so dividing an image into smaller ones or using lots of small images across a page does not solve the problem.

ALT tags should also be factored into the code of a website. They are a huge help to people who have either images turned off in a browse, mobile broswers that can’t read the images or a random error preventing the image from showing. They also hold a small SEO benefit.

3. Tables

It is advised that you use CSS and not tables to format a document but in some cases tables can be necessary. Remember one thing however, a table cannot be displayed until it has fully loaded. This can potentially cause a huge problem for users as they wait for the page to load, nothing appears then out of nowhere the whole page is done.
Someone is much more likely to click away when nothing is loading than when they can see progress.
4. Fonts

Don’t design sites to use fonts only you have, chances are they will be converted into some dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. Make the rest of your site in standard fonts so that as many browsers as possible will see it in the way you meant it to be. Recommended fonts for high scale compatibility are Arial, Verdana, Courier, Tahoma and Helvetica.

5. Plug-Ins

Plug-ins hold a lot of potential for both users and designers but it can easily be misused and misguided.

Plug-ins have a many forms and uses, the most popular being Java and Flash Player. I have heard a lot of people say that these plug-ins are “safe” and that everyone has them but this is simply not true. Every plug-in has a stack of different versions and connects differently depending on the browser the user is surfing with.

Think if your users will really want to browse to other sites to download a plug-in, restart the browser then navigate back. If the answer is no use other tricks at your disposal to make your page unique and save the big guns that are Flash and Java for times where it is essential.

6. Tags

The “tags” I am referring to hear are meta keywords and description, title, alt and h1 tags. Together these tags help manage your sites search engine optimisation (SEO) potential and this is defiantly something not to overlook. Helping people find your site will bring more traffic in and more conversion if you are a retail site.

The higher search engines rank you the more traffic will filter down and the more successful your site will be. Try to keep a constant theme running through all your tags but do so in a subtle way. Splashing the same word 1000 times on your page will only have negative effects so make sure you strike the correct balance between informative and spammy.

7. Browsers

In a perfect world everyone would use the same browser and your website would look the same on everyone’s screen but unfortunately this is not the case. Every browser has its own specific functions and styles and learning to make you code cooperate with both can present some serious problems.

The three you really need to concern yourself with are Internet Explorer, Firefox and Safari. These make up a good 95% of the browser market at the very least and while there are some additional popular browser I would not recommend you spend time optimising code for the rest.

The only thing you can do is do your best and stay away from browser specific functions, you’ll never make someone get a new browser.
8. Pop Ups

Something that is very important to remember is that the user should be in control of their browser and desktop. Do not place unnecessary pop ups and window opening links everywhere and the user will feel they have lost control of the site, become annoyed and close the windows.

There are some exceptions to using the (_blank) attribute but I would steer clear whenever possible.

9. Text Layout

Text is part of your design to and positioning it correctly on the page is very important. Try to get all the copy you need as early in the design process as possible. This means you will be able to design around the copy instead of trying to cram it into smaller spaces because someone wrote twice as much copy as they said they were going to.
Use the right alignment for the right situation, remember 99% of people will prefer left align and while justified look aesthetically better it can be very difficult to read in longer bouts.

10. Site Search

In this day and age finding what you want on a website in paramount. After you have followed the first tip on navigation you should also provide a search bar on your site so that a visitor who cannot immediately see what they are looking for can search. Many internet studies have seen the success of these smaller additions to your site and free ones are available from Google and many other SE operators.

Conclusion

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