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Category Archives: Web Mail

First Class Mail

One business owner asked a marketing analyst a question: is it better to send his postcard printing pieces via first class mail? Or would it be cost effective if the postcards were posted as bulk mail?

His answer? It all depends on what would be your purpose and need for your postcard printing project.

He further discussed the difference between a first class postcard printing mail and bulk mail:

A Standard Mail (or Bulk Mail) differs from a First Class postcard printing mail in two factors – (1) speed, and (2) available return service.

The Standard Mail often arrives to its recipient within 3 to 15 working days, while First Class has an average of 1 to 3 business days. This is according to the US Postal Service. In short, First Class postcard mail is better than Bulk Mail when it comes to getting your postcard printing project to your prospective clients.

Second difference is the availability of a return service in a First Class postcard printing mail. The US Postal Service offers a return service if you opt for first class. Standard Mail? Zero.

This is the reason why when you send 100 of your postcard printing pieces out as Standard Mail, you wouldn’t know if they have bad addresses or not because you would have no idea whatsoever. But with First Class, your postcard printing pieces with bad addresses would be returned to you with no additional costs. In addition, the US Postal Service would even forward your postcard printing piece even if your target client has transferred.

With Standard or Bulk Mail, it’s a different story altogether. It would be up to you to look for the bad addresses, assuming that not all of your target clients in your direct mail list still have the same addresses. And worse comes to worst, your postcard printing project that you spend time and money would just wind up as junk mail, hence, thrown in the trash.

So which is better for your business? Again, it all depends on your needs and requirements for your postcard printing project.

If you need to reach your target readers with your postcard printing pieces pronto! then First Class Mail is for you.

If you need to know whether you have bad addresses or not, and get your postcard printing project returned to you, then First Class Mail is for you.

If you don’t want to get your postcard printing project in the trash, it would be best to use First Class Mail for your postcard printing pieces.

Do I Get Mail!

As an operator of a home-based business website, I often get mail that reads something like this:

“I really, really want to work at home, but I don’t have any money to start a business. I won’t do any type of selling, I don’t like network marketing, and I’m not creative, so I can’t develop my own product.

I’d like to create an income on the internet, but I have no technical skills, and besides, it’s just SO intimidating. But I desperately need to make more money – I need your help!”

Okay – let’s look at this message and learn what this person is really saying.

First of all, notice all the negative words in here…don’t, won’t, not, can’t…and the general overall tone of defeatism in this message.

The very first step this person will have to take is to change his or her thinking!

Negativity has no place in the life of individuals who are determined to change their current circumstances. Read the success stories of individuals (and there are many) who have pulled themselves out of abject poverty and intolerable conditions to become highly successful. I challenge you to find one person that did so with a negative frame of mind.

So before anyone can change their current conditions, they have to make up their minds that it is possible to do so – and work toward their goals with a can-do attitude.

Another trait this individual is exhibiting – one that may not be quite so obvious – is that of dependency. The very last phrase in the message states – “I need your help!”

This is an indication that this individual is not at all convinced that he or she can can accomplish anything on their own. Which may be exactly the reason they find themselves in such dire straits to begin with.

Rather than suggesting home business possibilities to them based on their likes and dislikes, I would begin by recommending that they first work to change their way of thinking. It would be pointless to send these individuals off trying this business and that one, only to fail again and again because they simply are not in the right frame of mind.

Many people who exhibit these characteristics are often completely unaware of the fact that their attitude is directly responsible for their inability to move forward. When they are directed to resources that can help them to change their thinking, these individuals often find the “missing link” that allows them to finally break free of their negative thought patterns.