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You don’t have to spend a fortune to increase sales or leads for your website. There are a number of free and easier techniques you can use for increased website conversion. Consider the case of any service based website. You are probably hoping that your website alone will be enough to help generate leads for your business.
It is hard to quote a price for many services without gathering more information from your client. Then, what do you do? How do you get your visitors to leave their contact details so you can contact them by e-mail or telephone?
Ideally, you want your visitors to check your website and fill out a [conversion] form with their contact details so you can get in touch with them to further discuss how your services will help them. Keep in mind, no one wants to fill out a long form! A short, discrete conversion form will help convert your visitors to leads. Images on the form also make a difference to the number of leads.
The Ideal Form for Your Website
* Outline the metrics of your marketing campaign before you develop a form for your website.
* Depending on the needs of your website, you might require a short or medium form
* Most often, the form has to be short, professional and attractive so it can entice the visitor to fill the required details
* Reduce the number of fields in your form and ensure that the visitor is not going to fill in unnecessary details
* Your form should be placed higher on the page so it is clearly visible without the need to scroll
* Remove the main navigation from the page if possible
* Guarantee privacy to anyone who uses the form. You can do this by placing a link to your site’s Privacy Policy in the form itself
* Visitor will feel added trust in your site and form of he/she finds a customer testimonial in the form area as well
* Some freebies in exchange for the visitors contact details are a good enticement
* For added lead generation and return visitors, add the collected emails to your future email marketing campaigns
Apart from all this, it is important to change the form on your website from time to time. While you change the form, review the changes to the number of leads. If you are annoying your visitors with little or no content and long forms to fill, you may be discouraging repeat visits.
When it comes to e-commerce everything is a little bit different, even the web site design for an e-commerce site as compared to a normal web design. If you are interested in developing an e-commerce site, then it is important to learn about the differences between the two types of website designs and how you can design the best e-commerce website with your resources.
Your normal web design or normal website is structured to offer information to web surfers and so it includes a variety of text blocks, photos, animations and the like. The point of these websites is to be well organized and provide comprehensive information about the topic at hand to the web surfer. Frequently, these sites offer links to other websites and sometimes have advertising as well. This is the basic setup and design of the normal web page. However, with so many people worldwide using the Internet as a means for employment there is a drastic increase in e-commerce websites online, and these sites require different attention, functions, and tools.
Your basic e-commence web site is going to have the same elements as the normal website, however the e-commerce web site must also have shopping carts, secure check outs, shipping and/or delivery information, frequently live help or call center, credit card processing, fraud protection, and other elements.
For example, the e-commerce website should be designed as a store because it is offering products for sale. Also, text should be persuasive and help viewers make the decision to buy products or services from you. In addition to this, the e-commerce website should have additional information on the products, common and suggested uses, a great gifts section, and any other information that will help sell the product.
These websites should also utilize a search function where individuals can go and look for what they want without having to go through the entire website to find it. This is something normal web pages usually do not have, but as an e-commerce site it will certainly serve you and your customers well.
A testimonials page is also important on an e-commerce site because it allows newcomers to read about past customers experiences, which builds confidence immediately in your products and services. This is a really important page that you will certainly want to include on your e-commerce website.
Also, a FAQ page will really prove to be a big help to both you and your customers. The reason for this is that most customers have the same or very similar questions, and if you go ahead and answer them on an FAQ page you will not have to worry about receiving and responding to lots of different e-mails asking the same questions. Save yourself a lot of work and include an FAQ page!
Now that you know the basic differences between a normal web page and an e-commerce website, you are well on your way to building and designing your e-commerce website.
