Getting high search engine rankings within the major search engines is an important task for internet businesses. If you’ve been using search engines for a while, you know that the higher ranked websites usually get the most visitors. The problem today is that so many sites are entering the online marketing world that it is making it tougher and tougher each day to secure top rankings in the search engines. But the search engine ranking for your website is all based on how you build link popularity to your website. Therefore, this article will discuss 4 easy steps to build link popularity to your website.
The first step to build link popularity is to submit your website to the various web directories that are located online. There are free and paid web directories that you can submit your site to in order to build back links and improve search engine ranking.
The second step that you can use in order to build link popularity is to use other websites within your niche to promote your link on their website. Sharing backlinks between 2 different websites is a good thing only if the website is in the same theme as your website. In other words, the 2 websites must be within the same niche in order to build link popularity. This is important because search engines do not put as much emphasis on reciprocal links as they use to. If Google observes a bunch of links that you are sharing with other websites that are not related to yours, then Google can penalize your rankings. So make sure the shared links are tightly focused within the same market or theme.
The third step in order to build link popularity involves the use of articles. You can write articles and submit them to various article directories online. This one step will significantly build link popularity to your website and also give you an additional reader’s base. The articles should have content of the utmost quality and should contain a link back to your website within the resource box.
A fourth and unique step to build link popularity involves the use of your email list. You can use your email list as a means to promote your link and give your subscribers and clients the opportunity to spread your link around for you. You can also give them the right to post a link on their very own website in exchange for a free gift from you. This is known as link bartering and it really works. So from this step, we can see the power and function of email lists and the need to constantly build your list.
Having a popular link is the best way to help a page reach the top ratings of most search engines. Link popularity has gained such importance, because most search engines are using it to gauge a page’s importance.
Search Engine Optimisers are divided upon the issue of the importance of link popularity, for they believe that the relevance of a link should be a greater determining factor than simply popularity of a link. Therefore, if you are looking to increase the SE ratings of your website, put in few quality links, relevant to your website, rather than too many irrelevant links.
Those SEO people who justify the importance of link popularity, go on to assert the real importance on the anchor text (the word or phrase actually linked) to target phrases or keywords. They believe numerous keyword rich anchor texts in your links are better suited to get you to the top half of the SE ratings.
It is quite clear that if you follow either of the two methods you are going to benefit. But common sense would urge us to use both the techniques. I see no harm in putting many links with rich anchor keywords as well as putting few links, but highly relevant ones. It will surely only improve your websites SE rankings further.
A big site addressing a variety of topics would deal with many keywords, as well as numerous links with keywords which may or may not be targeted by accident and get you traffic.
Link popularity measures the total number of web pages that links to your website. It is important because search engines’ ranking criteria gives some weight to the number and quality of inbound links that a website receives. Quality of inbound links are more important than quantity because by quality inbound links we mean links from high traffic websites.
Article directories
To achieve link popularity, your website needs exposure. Write articles and submit them to article directories. Article directories are websites that host thousands of articles on diversified topics. One important aspect of article writing is that the article must be free from any sale pitches. It should give good and useful information to the reader and must not be seen as only trying to sell the good aspects of your product. Inbound links are made possible and generated by writing articles as the article can be signed off with an anchor text link back to the author’s (which is you) website.
Deceptive methods of achieving link popularity
There are various methods of fraudulently trying to receive more backlinks to your site. One common technique is the buying of links. This is a black-hat SEO technique and a website found to be doing this may be penalized or banned indefinitely. Backlinks should be achieved via good and informative content and not through pay others to link to us. Link farms is another form of deceptive links. Link farms are groups of websites that link to each other. Reciprocal links are links between two websites whereby both of them mutually link to each other. Building links is important and acceptable provided it is done in an ethical way. For example, registering for pay-per-click advertising is also paying for links but it is a form of advertising which is an acceptable and legitimate way of selling our product.
Participate as an information giver
The Internet is about information, information and information. A white-hat SEO technique is to actively participate in giving useful information. Involve in discussions at Google Groups, give answers at Yahoo! Answers, participate in Squidoo (a popular publishing platform), to name a few. These are large communities where you can proactively be a giver of useful information in return for inbound links back to your website.
A word about outbound links
Your web pages should have outbound links too. Though it does not count towards the link popularity of your web page, outbound links (where your site links to other sites) direct your site’s visitors to other useful sites containing good useful content. Be selective in giving out outbound links and it will in return give your site the impression that you have good content because you are linking to other sites containing good content too.
